State Broadcasting

Conservatives do not like anything to do with the state, and Liberals overuse it to be literally a party propaganda machine. Communist and socialist countries, as well as authoritarian regimes use state broadcasting

Definition
The state media is owned, funded and controlled by the state. Since it is funded by the state, and instead of the revenues from customers and advertisements, state medias usually have no compulsion to worry about quality and reception of content, as well as customer ratings. This is because, even if no one is watching them, they still get their pay cheques from the government. If the executives are questioned, they would simply point to the "politicians" and will say that their hands are tied, and they can do a better job

Balancing
Private or state, any Media is prone to be unbalanced or biased. Private media's favour the narrative that brings them more viewers, thereby making them attractive to advertisers. State Media, follows the narrative dictated by the ruling party and propagates their version of reality. For e.g. the position on China, or the position on Climate Change. Neither the private media, nor the state media provides objective content. All their contents are awash with adjectives, biases, half-truths, simply put, manipulations. An if that does not cut it, medias then bring in "Experts" or "Editorials" and openly and without any shame, support only a specific narrative. At the very least, they could publish an alternative views or opposing views, but they won't. Medias will not let the people to choose a belief, but will force a narrative in the throats of the people.

Despite these problems, State Media should still exist, and it should be funded well. State media should also be allowed to be competitive, but competitive on the quality of content. This is so that State Media earns advertisement. Successive Conservative governments will seek to sell of or shut down or starve State Media in the name of fiscal conservatism. However, any spending on the State Media should be considered a deficit spending, and one that provides jobs, as well as well-being of people. State Media is an expense.

The other way of doing it is, instead of owning a Broadcasting corp, the state can avail slots from the private for profit media. The Justin Trudeau Liberal government tried to do this, but they executed it so badly that it appeared that they are buying media

Either Way (State owned or State Bought) One of the tools that a government has to govern a society is "creating awareness" which is totally different from Propaganda